- We started working with Haier with the aim of changing and improving the trend, results and profitability that the brand in Amazon Ads had so far.
- The goal that the client marked us was a great challenge, since we had to focus on a performance campaign with a KPI of Roas over the benchmark of the category.
- The challenge was still greater if we consider that it is the vacuum market in its different categories broom, hand, sled and robot is a very mature, saturated and competitive market.
Data-Driving , perform all decision-making based on the analysis and interpretation of data with the ability to modulate based on learning. Collecting in our own Data Digital Fredda tool
Work as a team:
- With our client thanks to his knowledge of his market and in Amazon
- With Amazon's advertising equipment to have the highest expertise
- Roas
- CTR
- Rate conversion (CR)
- Exhaustive initial audit:
- Market
- Competence
- Customer: Historical in Amazon
- Evaluating effectiveness in relation to the ambitious marked objective
- Initial recommendation and implementation of a new Amazon Advertising strategy focused on profitability
- Complete conversion schedule, from awareness to conversion
- Use of all portfolio to analyze profitability by product
- Keyword study and analysis (KWR) managing to limit the KW where the brand wanted to compete and were efficient searches.
- DSP Campaign Activation> Programmatic campaign proposal in order to find new possible buyers who had not been in contact with our brand at Amazon until now
- This success allowed us to expand our funnel for the Awareness part, to get new clients of which they subsequently ended up being buyers of the brand
