5 success cases using Amazon DSP in Ecommerce

Have you wondered how some brands get high in electronic commerce? It is not luck, but they use well -thought and executed advertising strategies. For that, many rely on Amazon DSP (Demand-Side Platform), a tool that allows you to reach specific audiences and get the most out of each advertising investment.

In this article, we tell you about five success cases using Amazon DSP . But , before entering the subject, we want to explain why it is important to take a look at these stories.

When analyzing what other brands have done well, we inspire and learn. We can identify what worked, avoid common mistakes and apply ideas directly in their own campaigns. So, if you are looking to improve your campaigns, these examples are the perfect starting point.

Example 1: Celebration Wishes expanded its reach using in-Market audiences

Celebration Wishes, which is dedicated to creating gifts for special occasions, had a clear objective: to reach more customers and better understand audiences .

To do this, in 2023 he collaborated with Mindgruvemacarta to create personalized audiences at Amazon Marketing Cloud ( AMC ) focused on people who were planning to marry 2024.

Amazon DSP tools and similar audiences (lookalike), they managed to expand that list to no less than one million people.

The result? By adapting advertising campaigns to these specific hearings and using Amazon DSP , their conversions increased 90%, and the percentage of clicks (CTR) grew by 139% .

EXAMPLE 2: SPOONFULONE AND THE RECOVERY OF ABANDONED CARTS WITH Amazon DSP

Spaonfulone, a child nutrition brand, wanted to face the problem of customers who left half purchases. His solution was to launch a retargeting strategy using Amazon DSP.

The idea was simple, but effective: to re -capture the attention of customers who had added products to their cart, but did not complete the purchase. Thanks to this strategy, they managed to triple their purchasing index . This is a good example of how retargeting can save sales that seemed lost.

🧠 Azzgency Pro Tip : Do these success cases inspire you? What works for some does not have to work for your brand: use AMC to replicate the logic behind these cases. For example, if you see that a competitor is strongly bidding with In-Market audiences or lookalikes, you can also build yours based on your real data.

Example 3: Kenra Professional and its Full-Funnel strategy

The brand of hair care products, Kenra Professional, sought not only to increase their sales, but also make more people actively seek their brand. How did he succeed? Implementing a Full-Funnel strategy by combining Amazon DSP with sponsored ads (Sponsored ADS) .

TV campaigns for streaming were used at the top of the funnel to create brand awareness among a broader audience. Then, when those people were already familiar with the brand, the sponsored ADS were responsible for guiding potential clients until conversion.

The result was that their brand searches grew by 1963% and purchases of new customers increased by 274% .

Example 4: The Children's Place and the collection of competition customers through advanced targeting

The Children's Place, a children's clothing store, used Amazon DSP's advanced targeting to identify people who had shown interest in products similar to those of competition .

With this strategy, they created specific ads that highlighted the advantages of their brand, which allowed them to capture those undecided customers who were considering options in other places.

In this way, they exceeded their sales objectives by 126% in April 2023 and a 176% increase in sales to new customers for the brand . With this, they showed that, if you know how to segment, you can gain ground in front of your competitors.

Example 5: Tenzing Fideliza customers with complementary products

The last success case we are going to talk about is Tenzing, a British company of energy drinks that, instead of focusing only on getting new customers, wanted to loyalty to those already had.

With this in mind, Amazon DSP used to analyze which products their customers frequently bought and, from that, advertising campaigns were created that offered complementary products that could interest them .

Through custom advertisements, they offered these additional products, encouraging additional purchases, strengthening the relationship with customers and increasing the average ticket. With this strategy, Tenzing not only sold more, but also improved the relationship with its clients .

What do we learn from each success case?

The previous success cases are like a practical manual of what really works when using Amazon DSP. There are many lessons that we can get from them to apply in our own campaigns, but we summarize them

• Precise segmentation: When aiming specific audiences, such as In-Market, you can talk exactly to people who are interested in what you sell. Your ads are more relevant and conversions go up because you are reaching those who really want to buy.

• Effective retargeting: show custom ads to customers who left the shopping cart not only make them return, but also reinforces the connection they have with your brand.
• Full-Funnel strategy: When combining different types of ads, your brand is present at all times: from someone discovering you until it finally makes the purchase.
• Advanced targeting: You can go to people who are considering buying your competition and convincing them that your product is a better option.
• Loyalty with complementary products: if you already have customers who trust you, why not offer them anything else than what they bought? This increases your sales and makes your customers feel well careful.

The examples we saw in this article show us that, when you use Amazon DSP strategically, you can achieve and to overcome your goals.