Surely everyone knows and has once bought at Carrefour. But how to sell in Carrefour? In this article we tell you the characteristics, advantages and particular requirements about this international chain.
Index
What is Carrefour
Born from the merger between Pryca and continent , Spanish and French hypermarket chains, respectively, Carrefour is positioned as one of the best known supermarket chains worldwide , with first place in Europe.
In fact, only between Spain and Latin America has 5,000 branches , reaching more than 30 countries on 3 continents. In addition to the stores, the Carrefour group also offers an online marketplace as an alternative to sell in its supermarkets and expand the channels of sale of your products.
How to start selling at Carrefour Marketplace
It has a very simple operation : upload the products of your brand to the Marketplace platform and sell them through the website Carrefour.es or the store. However, the opportunity to sell at Carrefour Marketplace is different from others we know, such as Amazon. The main difference is that there are two modalities to sell: online and multichannel .
Online modality
On the one hand, this option works similarly to other platforms. As a seller, you upload your products and public ones on the platform so that other Carrefour Marketplace In this way, the seller is not subject to any commission for sale , for registering or by maintenance of the website.
Multichannel modality
On the other hand, we have the multichannel option that goes one step further and, apart from selling your online products, it allows you to sell in Carrefour's physical stores . For this, sellers must have the approval of Carrefour and a large enough stock, in addition to paying a monthly quota of € 99 with a minimum one year contract.
What advantages do you sell in Carrefour?
On the one hand, we can talk about the advantages of online sale. In this sense, the figures speak for themselves: every year, the Carrefour Marketplace receives more than 80 million visits of 35 million unique users . Therefore, the annual sales number is stratospheric.
On the other hand, if you want to sell in Carrefour Online, but also in stores in Spain, it also counts numerous advantages, so multichannel sale . First, it has more than 150 physical stores distributed in 110 cities throughout the territory. Thanks to this, it reaches more than one million people a day.
In both cases, we can talk about many advantages:
The worldwide recognition and popularity of its marketplace translates into a greater number of visits for your products , which derives in visibility for your brand and greater sales volume. For example: the website algorithm allows your product to appear as a suggestion for users looking for something similar.
In addition, the chain has a rigorous quality standard , so being present in its catalog is a distinctive seal for your brand. The company has a customer service, also suitable for vendors. That is, they can guide you to improve your sales level and even advise you directly.
Likewise, the company is responsible for shipping management and logistics, which guarantees good service for your customers. The home delivery delivery service of the online supermarket has a maximum period of 24 hours. In addition, your customers can collect orders in 2 hours with the Click & Collect service .
Finally, regardless of what you invoice every month, you will receive two payments per month , that is, biweekly, of what you have won that month selling your products. Likewise, if you exceed your sales, you can receive a reward of up to 2% of your annual billing.
How to start selling online in Carrefour?
To be part of the Carrefour's family of sellers, you have to meet certain requirements and pass a review phase, after carrying out the following steps:
- Access Carrefour: First, access the Mi Carrefour and click on the upper right to register. You can also do it from your mobile, downloading the “Mi Carrefour” app , from which you can also manage sales, and following the same steps as on the website.
- Telephone or form: Below you have two options . One of them is to call by phone: you will see a phone number with which you can directly contact the Carrefour team to register. The other option is to fill in the registration form where you will have to add your personal data. When you have finished, you will receive a verification code to the mail you have indicated to click and confirm your record on the Carrefour website.
- Carrefour review: At this point, you will see a list of conditions to accept privacy policy. At the end, click on "Send." When Carrefour receives your application, you will evaluate it to accept it or not. The team will be in charge of contacting you to give you an answer and, in a positive case, sign the contract.
Prepare your products to sell in Carrefour
The time has come to upload your product catalog and share it with your audience. When selling in Carrefour there are a wide variety of products, you can see all the categories on the website.
In addition, the platform offers you the possibility of creating advertising campaigns and participating in different offers. Remember to add quality photos of your products, where the details can be appreciated and write a detailed description with the necessary information.
How to expedite the process and sale of your products?
Now that you have more information on how to sell in Carrefour, you can advise you with Azzgency and learn more about your products to sell more easily. Get in touch with the Azzgency team without obligation and start positioning your brand at the online Marketplace.
