Protecting suppliers can determine the success of your commercial relationship with Amazon. In an increasingly competitive and volatile market, many consumption brands have experienced remarkable growth in Amazon in the last twelve months….

If you want to grow your sales business on Amazon Retail, looking at the right data is essential. Fortunately, Vendor Central offers a retail Analytics panel to inform your strategy with the electronic commerce giant: Amazon Retail Analytics or Ara ...

The availability of products is essential when it is sold in Amazon. If an article is not physically available in Amazon stores, customers will not be able to buy it. This can have a significant impact on sales, since it takes ...

Today we are going to talk about the Amazon Vendor KPI or how to know what to measure among so many metrics. Let's see the key performance indicators (KPI) that really make a difference in Amazon retail: KPI of growth Kpi of ...

The Amazon Supplier Profitability Matrix (AVP) is an essential strategic tool to analyze and optimize the benefit margins of your products on the platform. In this guide, I show you step by step on how to define and use ...

The product life cycle (PLC) is an important concept to successfully establish products and services in the market. The PLC consists of different phases that allow managers to visualize the projected development of sales ...

Difficult negotiations with suppliers, growing costs and complex price algorithms make many brands question the 1P Amazon Vendor model. Is the solution to Seller Central (3p)? The answer is: not always, but no ...

Negotiating the Cost Price Increases (ICC) or cost price increases with your Amazon Retail manager is usually a complicated task due to the strip and loosen of interest between both parties. This negotiation process is essential for ...

If you have ever listened to your manager vendor or Category Manager of Amazon talking about your product being "crap'ed", it is time to pay attention. CRAP means "Cannot performs Any Profit" (cannot generate profits) and refers to products that ...

Miravia ADS is the advertising platform designed to improve visibility and sales of products in the Miravia marketplace. Similar to other sponsored ads platforms, Miravia ADS allows sellers to promote their products through various locations ...