{"id":8044,"date":"2023-10-17T07:17:30","date_gmt":"2023-10-17T07:17:30","guid":{"rendered":"https:\/\/azzgency.com\/?p=8044"},"modified":"2024-01-11T17:29:18","modified_gmt":"2024-01-11T17:29:18","slug":"amazon-attribution-boost-your-business","status":"publish","type":"post","link":"https:\/\/azzgency.com\/en\/amazon-attribution-boost-your-business\/","title":{"rendered":"What is Amazon Attribution and how to boost your business?"},"content":{"rendered":"

What do you know about Amazon<\/a> Attribution?\u00a0Imagine you have prepared a campaign to sell your product on Amazon<\/a>. You have invested and used social media, designed and launched a nice newsletter. So now what? How can you measure the results to keep track of your business? Find out all the details about Amazon Attribution and how to use it to take the reins of your business.<\/span><\/p>\n

What is Amazon Attribution? How to make the most of it?<\/b><\/h2>\n

First of all, Amazon Attribution serves as an analytics and marketing tool<\/strong>. This completely free tool allows marketplace sellers who enroll their brand to easily evaluate the effectiveness of external advertising<\/a> campaigns<\/strong> in non-Amazon channels. These insights help increase product sales and earn cashback for every sale<\/strong> generated by these campaigns.\u00a0<\/span><\/p>\n

While promoting your products on Amazon Advertising<\/a>, you can use external channels such as external advertising campaigns, display ads, social media or email marketing<\/strong>, as equally important as promotion within Amazon. These channels play a key role in the purchasing process to maximise ROI and accelerate sales in your business<\/strong>.<\/span><\/p>\n

In order to measure the results of a campaign<\/strong>, Amazon Attribution extracts information from the external media channels used for the campaign. In addition, this feature is available in the United States, United Kingdom, Canada, Spain, France, Italy and Germany.<\/span><\/p>\n

As mentioned above, each sale earns a cashback on the order amount, which influences your Amazon balance in the form of fee discounts applied by the platform.<\/span><\/p>\n

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Unique reach\u00a0 data from Amazon DSP<\/a>. View through Fredda<\/a>, Azzgency’s technology.<\/figcaption><\/figure>\n

What features can be found on Amazon Attribution?<\/b><\/h2>\n

On one hand, Amazon Attribution provides information regarding the marketing campaigns in non-Amazon marketing channels, which lead to Amazon Store<\/a> and product pages. Apart from that, it helps tracking purchasing activities on Amazon \u2014 the full process step by step. It could be divided into the three following functions.<\/span><\/p>\n

Measure<\/h3>\n

Amazon Attribution allows users to download insights reports<\/strong> to review all the data. These reports include the necessary information to analyse and monitor traffic metrics, by measuring the detailed page views and the number of times people add your products to the shopping cart, as well as Amazon conversion metrics, namely:<\/span><\/p>\n