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23May 2025
Everything you should know about Amazon came
The opinions of buyers are fundamental for purchase decisions on Amazon. However, many satisfied buyers do not leave reviews, which affects sellers, pue
Strategy
Jordi Ordonez
23May 2025
What is Amazon Rufus
Amazon Rufus is the new AI that has been spinning for Amazon USA for months to change how people find products. Unlike the classic system of looking for a keyword, Rufus
Strategy
Jordi Ordonez
15APR 2025
Main errors when using Amazon DSP and how to avoid them
Has it happened to you to launch a campaign on Amazon DSP (Demand-Side Platform) and feel frustrated because the results have not been waiting? Quiet, it happened to everyone. While ds
DSP Strategy
Jordi Ordonez
15APR 2025
How to analyze your Amazon DSP campaigns with Amazon Marketing Cloud (AMC)
If you manage advertising campaigns on Amazon DSP, you may not know what is working and what you need to improve. Did you know that Amazon Marketing Cloud (AMC) is a tool
DSP Strategy
Jordi Ordonez
18FEB 2025
How much does Amazon DSP really cost and how to know if it is a good investment?
Surely you have heard of Amazon DSP, but is it worth investing in this advertising platform? It is normal that questions arise about how much it costs and if what you get P
DSP Strategy
Jordi Ordonez
18FEB 2025
5 success cases using Amazon DSP in Ecommerce
Have you wondered how some brands get high in electronic commerce? It is not luck, but they use well -thought and executed advertising strategies. For that, a lot
DSP Strategy
Jordi Ordonez
23Jan 2025
Amazon DSP vs. Amazon Sponsored Ads: Which is better for your business?
If you are selling on Amazon (or thinking about doing so), you have probably run into advertising options such as Amazon DSP and Amazon Sponsoled ADS. And if you are like most, maybe you
Strategy
Jordi Ordonez
23Jan 2025
Full-Funnel Strategies on Amazon: How to combine Sponsored Ads and Amazon DSP for a greater impact
If you have ever tried to sell on Amazon, you will know what a good product is needed, because despite the big audience you have access, the competition is a lot
Strategy
Jordi Ordonez
16Jan 2025
Advanced segmentation at Amazon DSP: How to get to your ideal audience
If you have ever wondered how some brands seem to know exactly what customers need, this article will give you answers, because we talk about the advancement of advance
Strategy
Jordi Ordonez
16Jan 2025
How to make effective retargeting with Amazon DSP and increase your conversions
A user sees a product on Amazon and, suddenly, finds it everywhere. This is no accident, it is retargeting, a strategy to remind people what they liked, but of
Strategy
Jordi Ordonez
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