Amazon has established itself as one of the main windows for brands that seek to reach a global audience. However, with millions of available products, highlight on this platform can be complicated. One of the most effective strategies to capture customer attention and differentiate ourselves from competition is to tell a convincing brand story and, for this, we have tools such as those that are opened with the Brand Registry or brand record within Amazon:
- A+ pages
- Brand videos
- Brand experiments (Amazon Experiment)
- Advertising for brands: sponsoord brands, sponsored brands video and sponsored display
- Amazon Stores
- Amazon Attribution
- Brand Analytics
- Brand Protection with Transparency and Project Zero
- Customer reviews with Vine
The story of your brand not only deals with the products you sell, but also about the values, mission and vision that drive your business . It is a narrative that emotionally connects with customers, creating a relationship that goes beyond a simple commercial transaction.
Let's see how you can tell your brand story on Amazon effectively and build a lasting connection with your customers.
Index
What is brand story on Amazon?
Amazon's brand history is an extension of the A+content, which includes the improved product description . Sellers and suppliers on Amazon can add this function to the details page of their products to tell the story of their brand.
This resource allows us to highlight the characteristics that make your brand unique, helping customers build a relationship with it and differentiating yourself from the competition.
Requirements to create brand history
To create a brand story on Amazon, you must meet certain requirements:
- Sellers at Amazon: They must be registered in the Amazon Trademark Registry.
- Suppliers at Amazon: automatically describe to create A+ content and, therefore, can also create a brand story.
- Participants in Amazon -managed programs: as Amazon Exclusive, they also have automatic access.
Steps to create brand history on Amazon
These are the steps for vendors and suppliers who want to create their brand history on Amazon:
Step 1. Access to the Content Manager A+: In Seller Central, under the "Advertising" , select "Content Manager A+" .
In vendor "Marketing" tab and select "Content Manager A+" .
Step 2. Start the creation of content A+: Click "Start creating content A+" and select "Create a brand story .
Step 3: Name and select Language: Assign a name to the content and choose the language in which you want to write.
Step 4. Select modules: brand history consists of different modules that you can organize to your liking. Amazon offers four templates for these modules, which you can use as many times as you want.
Step 5. Add images and text: Insert a background image and add additional modules as necessary. Amazon specifies where to place figures and text, and automatically adjust the format if all fields are not completed.
Step 6. Review and shipping: Once satisfied with the content, select the ASIN to which the brand history will be applied and click "Next: Review and send . Check how history will be seen both on desk and mobile devices before sending it for approval.
Tips for a successful brand story
- Think about history as a narrative you want to tell. Each module must have a specific objective.
- Show people behind the brand to create an emotional connection with customers.
- Write short, precise and easy to understand texts. Use high resolution images and professional appearance.
Advantages of brand history at Amazon
- Information and values: History informs customers about the history and values of your brand.
- Brand awareness: link your products to the brand, increasing customer confidence and the probability of future purchases.
- EMOTIONALIZATION: A significant and emotional story can greatly influence the purchase decision.
- Customer loyalty: attractive texts and images can create a link between the brand and the client.
- Differentiation: Highlights what makes your brand unique so that customers prefer your products on competition.
- Improvement of the market position: an effective brand history can improve your position in the market and, therefore, sales.
Conclusion
If you want to stand out from your competitors in Amazon, creating a brand story is essential. This resource allows you to present your brand in the best possible way, highlighting its unique points and building a relationship with customers through informative and convincing content.
Although the brand history is not directly focused on increasing conversion rates, it is focused on building brand consciousness, which has a significant impact on how customers perceive your products.
Creating a brand history can be an investment that pays long -term fruits, improving not only the image of your brand, but also its market performance.
