The opinions of buyers are fundamental for purchase decisions on Amazon. However, many satisfied buyers do not leave reviews, which affects sellers, since, with few reviews, the probability of purchase and the rate of ...
What is Amazon Rufus
Amazon Rufus is the new AI that has been spinning for Amazon USA for months to change how people find products. Unlike the classic system of looking for a keyword, Rufus understands what the user really wants. Come on,…
Main errors when using Amazon DSP and how to avoid them
Has it happened to you to launch a campaign on Amazon DSP (Demand-Side Platform) and feel frustrated because the results have not been waiting? Quiet, it happened to everyone. While DSP is one of the most powerful tools that Amazon ...
How to analyze your Amazon DSP campaigns with Amazon Marketing Cloud (AMC)
If you manage advertising campaigns on Amazon DSP, you may not know what is working and what you need to improve. Did you know that Amazon Marketing Cloud (AMC) is a useful tool for this? It's like you had a radar that shows you ...
How much does Amazon DSP really cost and how to know if it is a good investment?
Surely you have heard of Amazon DSP, but is it worth investing in this advertising platform? It is normal for questions about how much it costs and if what you get for what you pay makes sense. Therefore, let's ...
5 success cases using Amazon DSP in Ecommerce
Have you wondered how some brands get high in electronic commerce? It is not luck, but they use well -thought and executed advertising strategies. For that, many rely on Amazon DSP (Demand-Side Platform), a tool that allows specific audiences to be achieved ...
Amazon DSP vs. Amazon Sponsored Ads: Which is better for your business?
If you are selling on Amazon (or thinking about doing so), you have probably run into advertising options such as Amazon DSP and Amazon Sponsoled ADS. And if you are like most, you may ask yourself: "Which of these is better for my business?"….
Full-Funnel Strategies on Amazon: How to combine Sponsored Ads and Amazon DSP for a greater impact
If you have ever tried to sell on Amazon, you will know that it takes more than having a good product, because despite the big audience you have access, the competition is a lot. However, the Full-Funnel strategy can ...
Advanced segmentation at Amazon DSP: How to get to your ideal audience
If you have ever wondered how some brands seem to know exactly what customers need, this article will give you answers, because we talk about advanced segmentation at Amazon DSP (Demand-Side Platform). Advanced segmentation is a powerful tool that ...
How to make effective retargeting with Amazon DSP and increase your conversions
A user sees a product on Amazon and, suddenly, finds it everywhere. This is no coincidence, it is Retargeting, a strategy to remind people what they liked, but they left pending, and with Amazon DSP (Demand-Meet Platform) ...
